Work we can show you the numbers for.
Four engagements, four different problems. Each one starts with what was actually broken, not with the award we won for it. Figures are measured against the twelve months before we started.
B2B workflow platform
Ranked for its brand name and almost nothing else. Every trial came from paid.
- Rebuilt the comparison and alternative-to pages around real evaluation queries
- Restructured product documentation so it could be extracted and cited
- Wired organic through the CRM so pipeline, not sessions, became the reported metric
Multi-brand retail catalogue
Sixty thousand crawlable filter URLs. Google spent its budget on pages nobody buys from.
- Cut faceted navigation down to the combinations with real demand
- Rebuilt category pages around how buyers actually shop the range
- Timed content and links twelve weeks ahead of seasonal peak
Regional clinic group, 41 locations
Forty-one location pages built from one template with the city swapped. None ranked.
- Localised every page with genuine service, practitioner and catchment detail
- Brought listings and profiles onto one console with consistent NAP
- Built clinical review into the content workflow to satisfy E-E-A-T
Lending comparison brand
Invisible in AI answers. Buyers asked assistants about the category and got competitors.
- Restructured the content so models could extract and attribute it
- Earned third-party citations from sources the models already trust
- Built calculators that earn links and rank for high-intent product terms
No black boxes.
Every figure above is pulled from the client's own GA4, Search Console and CRM, measured against the twelve months before we started. Where a number depends on an assumption, we say so in the report. Industry playbooks are on the industries section, and pricing is published openly.